Hoshea was born out of a friendship formed more than a decade ago. Natalie and Petra first crossed paths as teenagers through athletic competitions in Birmingham. What began as casual encounters grew into a deep, Christ-centered bond built on mutual respect, shared values, and spiritual hunger. Over the years, this friendship matured into a partnership anchored not just in vision, but in surrender — a partnership with the Trinity. In 2020, during the global pandemic, Hoshea was founded as a brand whose name means "salvation" in Hebrew. It started with a simple, Spirit-led idea — turning the declaration "Jesus is King" into a wearable reminder. From the beginning, Hoshea was never just about clothing; it was about building a movement where fashion sparks curiosity, conversations, and encounters with Christ without being aggressively evangelical. Every design is intentional, weaving in symbols of hope and freedom, inviting people into deeper reflection through creative expression.

Our journey has been powered by faith and tested by fire. Launching a brand during one of the most uncertain times in history came with inevitable challenges — shipping delays, internal doubts, and navigating an unknown business landscape. But every obstacle became a tool God used to refine our vision and strengthen our partnership. Prayer, perseverance, and unwavering trust in God became the pillars that carried us through. We recognize that we are not owners of this vision but stewards, and every decision we make — from designs to business strategies — is led by prayer and a Kingdom-first mindset. To us, true freedom isn’t found in doing whatever we please; it’s discovered in joyful submission to God’s will. Hoshea’s heartbeat is to redefine freedom and identity through Christ, offering not just clothing, but a message of hope, dignity, and creative excellence.

Looking forward, Hoshea’s vision is bold and clear. We are building a movement that will stand alongside global fashion giants — not just as another brand, but as a force for Kingdom culture, modesty, and creativity at the highest level. Our projects expand beyond apparel; we are pioneering platforms like (S)TORIES, where testimonies of salvation are shared to ignite faith across the world. Our encouragement to every dreamer, builder, and believer: you don’t have to be perfect to begin. Start where you are, trust God relentlessly, move with intentionality, and stay surrendered. Hoshea is living proof that with friendship, faith, freedom, and obedience, God can build something eternal. Welcome to Hoshea — where salvation meets style and every piece tells a greater story.